PATH’s primary business strategy revolves around the reusability of its aluminum bottles, diverging from the traditional single-use bottled water market. Launched its new flavored sparkling water was an obvious decision, PATH’s CEO, Shadi Bakour, explained...
Startup élevé distinguishes its adaptogenic sparkling water brand in a saturated market through its vintage-inspired packaging, natural ingredients and distribution, co-founders and CEOs Tanya Major and Dianna Aguilar tell FoodNavigator-USA in this episode...
Spindrift is growing by tapping into the increased occasions for sparkling water and innovating around flavor, including seasonal varieties, the brand’s VP of marketing Sue Kim told FoodNavigator-USA.
Natural sparkling water brand Aura Bora is taking its premium, culinary-inspired sparkling beverages beyond natural channels as more consumers demand botanical-infused drinks, brand CEO Paul Voge told FoodNavigator-USA.
Non-alcoholic beverage brand HOP WTR is leaning on functional ingredients like ashwagandha and L-Theanine to provide consumers with added mood management benefits, as the brand looks to sustain interest and repeat purchase following a spike in sales from...
The FDA’s stance that CBD is not legal as a dietary ingredient as it was first investigated as a drug has not hindered consumer interest in CBD-infused food and beverage products, claims Matt Oscamou, co-founder of CBD sparkling water brand Weller, which...
Coca-Cola is reinvigorating growth in its once-stale core sparkling beverage portfolio and earning accolades from investment analysts by leveraging consumer-led innovation, revenue growth management and personalized marketing.
Emerging Asian-inspired sparkling water brand Sanzo, which has just raised $10m in a Series A financing round led by CircleUp Growth Partners, is seeking to bridge the gap between mainstream sparkling water brands and quintessential Asian flavors such...
Craft sparkling water brand Aura Bora has raised $2m in a seed round to support the company's latest chapter of growth, which includes expansion into 7-Eleven, Sprouts, Whole Foods Pacific Northwest, and Fresh Thyme, as well as its new online subscription...
Eat Beyond Global Holdings, which has acquired a slew of alternative protein food brands in the past year, has made an investment in Daydream Drinks, a hemp and adaptogen-infused sparkling water brand based in Canada.
The sparkling water category may seem crowded with products made by CPG giants and offerings from smaller, independently-owned brands, but the reality is that sparkling water is still just a small piece of the overall carbonated beverage category, says...
Free from added sugar, artificial flavors and with around half the amount of caffeine as a cup of coffee, Ocean Spray Wave – a caffeinated sparkling water with real fruit juice – is the latest drink meeting a trio of consumer demands of refreshment, energy,...
PepsiCo is driving incremental growth for two of its hottest brands by bringing together flavored sparkling water bubly and at home water carbonation platform SodaStream to launch a line of bubly drops that will hit store shelves and ecommerce this month.
The functional beverage space is heating up, but there are pockets of opportunity in enhanced sparkling water, says Colin McCabe, who co-founded fast-casual salad chain Chop’t, and is now moving into new territory with Free Rain, a line of beverages infused...
The market for functional yet fun drinks that parents feel good about giving their kids – and that kids want to drink – is narrow, and a pain point for many parents combing store shelves looking for something other than a juice, water, or milk product,...
Sparkling water brand Waterloo – which is just approaching its third anniversary – is getting close to a run rate of $100m as it continues to increase velocity and distribution, say the CEO of the Austin-based brand, which has just been acquired by an...
Sapsucker, an organic carbonated maple water brand based in Canada, is planning a 2021 launch into the US market where COO Ryan Klein believes there is a significant opportunity to build the tree water category.
Coca-Cola will launch sparkling water AHA in North America next year: seeking to differentiate itself from the pack with eight fusions blending mainstream fruits with newer, niche flavors. “Retailers told us they don’t need yet another lime or berry flavored...
Natural Hemp Company CEO Chris Clifford believes the next big category to hit the food and beverage market will be CBD-infused sparkling water. And the company is positioning its first CPG brand, Day One CBD Sparkling Water, as an everyday beverage that...
CBD snack and beverage brand Weller has raised $3m in a funding round led by venture capital firm Brand Foundry Partners, which the company will put towards scaling up production and increasing marketing efforts to meet high consumer demand.
An Illinois federal judge says she recognizes LaCroix’s frustration with what it believes to be an “entirely frivolous” lawsuit querying its all-natural credentials, but says there are no grounds to sanction the plaintiff, as the company has demanded.
Given sparkling waters typically contain just two ingredients - carbonated water and natural flavor – you’d assume key players are primarily competing on price, branding, distribution clout, and so on. But there are meaningful differences in taste between...
Weller, a Boulder-based snack and beverage company, is not tip-toeing around using the word 'CBD' on its packaging as it launches a line of sparkling waters featuring 25mg cannabidiol (from full spectrum hemp extract).
Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...
Spindrift, a sparkling water brand flavored with fruit juice, has achieved some significant milestones including multiple rounds of equity funding ($10m and $20) led by VMG Partners, triple digit sales, and national distribution. But according to the...
Small changes in how Spindrift approached the fast-growing sparkling water category added up to a big opportunity for the brand, sales of which have grown 16 times since 2009, according to the company’s CEO and Founder Bill Creelman.
